Did you know that the fake lashes and extensions market is expected to raise above $1.5 billion by 2025 in purchases alone? This growth is attributed to the soaring demand as many women are now going for thick lashes like their favourite celebrities who typically sport dense eyelashes.
We spoke to Janette Vince, a London salon owner and makeup artist who specialises in eyelash extensions. Janette says a lack of professional services in the capital triggered her decision to start her Designer Lashes London salon. At that time, there were few places in London that were doing eyelash extensions that looked natural and did not damage the lashes, although the demand was there.
Janette says customisation is key to ensuring that the services she offers bring out and enhance the natural beauty of every customer. Each client is handled differently. The first step involves choosing the style followed by the material to use.
The cost of lash extensions varies by salon and the materials used, but the average is about £150. Some options for material include:
- Synthetic lashes
- 3D & 6D lashes
- Mink lashes
- Silk lashes
Here’s a short rundown on the three most common types, their pros and cons, and who they are most suitable for.
Synthetic Eyelash Extensions
Made from a well-polished, acrylic material, synthetic lashes are among the sturdiest. They’re a little shinier compared to other options and are popular with women who desire a dramatic look. Although they weigh more than the silk or mink, synthetic eyelash extensions look great on anyone who desires thick natural-looking lashes.
Silk Eyelash Extensions
Silk eyelash extensions weigh less than synthetic lashes, stay on slightly longer, and are flexible and finer than the synthetic type. They also come in a variety of curls and lengths. This option is popular among brides because of their full, long appearance.
Mink Eyelash Extensions
Although mink lashes take longer to apply compared to the other options, they’re so light they feel like your own lashes, a characteristic that makes them popular. Mink eyelash extensions are (with proper care!) long lasting and are a good choice if your own lashes are fine and weak.
Is the Lash Industry Worth Entering?
If you are a lash student or a beautician wondering if opening a shop is a viable option, the answer is yes. With an expected growth of 7.4 percent in the next few years, lash entrepreneurs continue to have plenty of work. Different brands are investing in research and development activities to come up with better eyelashes that are easy to apply, attracting more consumers who are willing to invest in products to enhance your look. Additionally, changes in the beauty industry has seen a rise in demand for innovative products. And such initiatives will boost the growth in the eyelash market.
The number of men using cosmetic enhancements has also grown tremendously. This growing demand of cosmetic products for men has helped the growth of the beauty market worldwide.
A recent survey revealed 75 percent of lash beauticians make around £40,000 yearly, with 25 percent having worked in the industry for at least five years. Therefore, we think it is safe to say entering the lash industry is a lucrative trade to enter.