Having the best wedding cameras, lenses, and accessories is not enough (although critical) in today’s world. Today, it is essential to show off your work by creating a wedding website more than ever. If you want to grow your wedding photography business, an online presence is an absolute must-have. It plays a substantial role in showcasing your artistry and finesse. In addition, a polished portfolio will demonstrate the professionalism required to capture the most important day of the client.
All of this sounds overwhelming? Fret not because the checklist provided below will guide you and help you make some goals for improvement.
Assess the competition
Before building anything, research the market leaders in the industry and look at what they are doing. Carefully examine their solid points and weak points (especially the weak points so that you don’t repeat them).
Looking at the competition will enable you to understand the market and fill in the gaps (if any). Besides, it also helps you make your content unique by highlighting the things that you do differently.
Build your brand
Now, it’s time to build the brand, which includes coming up with a name, deciding the logo, the typography and the color palette to be used, etc. If you develop all of it together, the website looks more harmonious.
Remember to note down the type of audience you want to target and the USP of your brand, as it helps in directing the creativity and reflecting the brand accurately.
Pick the platform
By using a website builder, choose a free template that lines with your brand’s aesthetics. It is always advisable to use a free website builder initially because it gives you the freedom to play around with several features before committing to a paid subscription.
Knowing how many users prefer the platform, the platform’s growth, and the support team behind the platform is essential to make a solid decision and settle for the best available platform.
Make the site easy to navigate
It may be among the most daunting tasks, but it is a crucial one. Keep yourself in the shoes of the potential customer and see if the website is easy to navigate.
While it is essential to have the first page of your website provide the most relevant information for the client besides showing off your professional skills, it is also crucial to include a straightforward navigation menu. One-click on the menu should lead the clients to your previous work, pricing, testimonials, contact details, etc.
Tell your personal story
Clients look forward to interacting with people they can connect with, people they would love to have around at their wedding. Your story is an effective tool that you can use to talk about yourself and stand out against the competition.
Be friendly, approachable, engaging, and relatable. In your story, involving the elements of your life that can possibly make your clients forge a connection with you (or vice versa).
Showcase your talents
This part of building a website for your wedding photography business is of utmost importance. The bunch of photos that you choose to showcase will speak volumes for your professionalism. Based on those photos, visitors will decide whether they want to hire you or not.
Select the photographs that best reflect your expertise, brand, and USP, making sure they are inclusive and diverse. Also, avoid putting up low-quality pictures as it may put visitors off.
It is an intrinsic part of your website that will help you get more conversions. Getting testimonials of previous clients is essential to develop trust and convince potential clients to invest in your brand.
Make sure you contact your clients after each wedding and ask them to write an honest testimonial for your website. It also makes the client feel important.
You can consider additional points, sections, and items to put up on your site to enhance the user experience. But, make sure you have the things mentioned above before branching out and including other things like blogs, basic pricing info, publication section, etc.