Building a thriving furniture business requires more than just producing beautiful furniture. Most customers see furniture as a long-term investment, which means your goods have to make a positive, lasting impression. That does not just happen. A good furniture marketing plan is your blueprint to making potential shoppers think of your brand first when they are looking for new furniture.
Why Having a Furniture Marketing Strategy Matters
The furniture market is growing as demographics change and customers’ buying habits change. No seller can get by with a poor marketing strategy. Having excellent products and a great service is not enough to compete these days. You need provide an excellent buying experience that coerces customers into completing the sale.
How to Construct a Furniture Marketing Strategy
Developing an efficient furniture marketing policy demands time and effort, but it does not need to be complex. In this post we discuss how to build a marketing strategy to increase your furniture sales.
Understand Who’s Buying Your Furniture
How you market depends on who your clients are. Though you might want to sell to everyone, the truth is that some buyers will love your products and others will not. You will sell more when you identify who the buyers are.
If you are not sure how to define who your customers are, ask them! Do in-store and online surveys to generate an outline of your typical buyer, including their gender, age, employment, average income, and hobbies. This will help determine which newspapers and magazines they read, the social media they use—which all informs where to spend your marketing budget and efforts.
Pick The Best Social Platforms to Connect With Buyers
Using your research, decide which social media platforms your target consumers use. You want to reach them where they already are. If your target market comprises millennials, Instagram is where you will likely find them. If your buyers tend to be Gen X or Boomers, it is more likely they use Facebook. People who love decorating tend to spend time on Pinterest.
Post images and videos relevant to your brand. Social media marketing is building a connection between your business and people who share your preferences. The goal is to engage with them, not sell. Aim to develop a social media following who love your type of furniture like you do.
Build an Email List
Through your social media presence and website, create an email list to share news with people who have an interest in your products. Invite people to sign up for a newsletter and give regular product updates. Use the power of internet to remind people what great products you offer.
Make Your Website Stand Out
Almost 90 percent of consumers do online research before going to a store, so your website needs to be a central focus of your marketing strategy. As a furniture retailer, you are in the trade of making beautiful things. Use your website to demonstrate your design skills.
Keeping Up Appearances
Make your products look fabulous with high-quality images that will inspire your visitors. Showcase your best pieces and decor themes. Make your site a place that clients come to for ideas, even when they are not quite ready to buy.
Do not Be Complicated
Once you have captured a customer’s attention, you need to keep it. Make sure your site is easy to navigate, whether to get design inspiration, or find specific products.
In this always-connected world, customers often surf the Internet on the go. So, make sure that your website is useful if shown on a traditional web browser, a tablet, and a smartphone.
Close The Sale
Now you understand who your consumers are, and you have chosen the best ways to show off your products. But how do you use that to increase sales? Here are some extra tips to help you close deals.
Make It Easy to Say Yes
Use social media platforms to increase your sales by offering discounts as and informing clients on special payment options you provide. Look for ideas to make it simple for people to buy from you instead of your competition. Incentives like generous return policies, guarantees or special discounts for multiple purchases can increase sales.
Make a Customer Retention Plan
Research reveals that keeping the customers you have costs less than acquiring new ones. Once a client has bought from you, give them a purpose to continue engaging with your brand.
Leverage social media. Invite shoppers to partake in surveys or to share their photos showcasing your furniture in their homes. Consider offering promotional offers as a perk for connecting with your company.