company

5 Social Media Errors That Can Damage a Business’s Brand

Source: Unsplash | Marten Bjork Every day, businesses put their reputations on the line. Indeed, each in-person customer interaction, email correspondence, and social media message has the potential to either enhance or damage a business’s brand. While some mistakes are obviously bigger than others, few are quite so detrimental as those made on social media. […]

5 Social Media Errors That Can Damage a Business’s Brand Read More »

What Business Owners Can Learn from their Competitors

Most business owners spend a large portion of their time focused on how their own company runs. And, in the main, that’s probably a good thing. After all, eliminating inefficiencies and improving internal processes is key to business success. However, progressive professionals can also uncover useful information by studying their closest rivals. Indeed, by focusing on

What Business Owners Can Learn from their Competitors Read More »

3 Ways to Revamp Your Company’s Customer Service

“The customer is always right.” It’s a cliche as old as commerce itself, but plenty of business owners still don’t appreciate its importance. Indeed, though many professionals pay lip service to the value of excellent customer service, considerably fewer companies actually deliver dynamic support. Yet, in the current business climate, having productive conversations with customers

3 Ways to Revamp Your Company’s Customer Service Read More »

3 Ways To Find Your USP

In the past, just a few years ago perhaps, it was easier to stand out from the crowd when you opened up a new business. Today, many people choose to take this route, and there are hundreds of new businesses starting up each day. Some will be successful and others won’t, and it is often

3 Ways To Find Your USP Read More »

4 Ways Insurance Boosts Business

Business owners are typically excited about the aspects of their business that bring money. Bills, liabilities and other expenses that continually drain money are generally not as exciting to hear about. Some expenses are actually an investment, though, and this is certainly true when you are dealing with insurance. Business insurance is one of the

4 Ways Insurance Boosts Business Read More »